Portfolio
Some of the clients that I have worked with over the years:
Client
Paytently
Role
Fractional CMO
Industry
Fintech
As Fractional CMO at Paytently, I guided the startup through a critical growth phase, helping them refine their brand positioning and navigate the complexities of Series A funding. By developing a simple and effective marketing strategy, including digital and content marketing, which increased brand visibility and investor confidence. I collaborated closely with the CEO to drive PR efforts and ensure the company’s story reached with both the industry and potential investors.
Industry
Change Management
As Fractional CMO at Nkuzi Change, I built a content marketing strategy and ABM campaigns targeting large financial and insurance institutions. By focusing on demand creation and personal branding, I helped position Nkuzi Change as a trusted expert, warming up key prospects to their brand. This system helped identify more engaged companies, making outreach more focused and effective - resulting in a 10x increase in high-quality conversations with decision-makers, driving faster-moving and more meaningful sales conversations.
Client
Lickd
Role
Head of Marketing
Industry
Creator Economy Tech
Client
Relltek
Role
Fractional CMO
Industry
IT Services
Role
Fractional CMO
Client
Nkuzi Change
As Head of Marketing at Lickd, I drove significant growth for this fast-paced music tech startup by building a scalable acquisition engine that resulted in 2,000+ new sign-ups per week and 18X growth in MRR over 15 months. I led a complete rebrand, redefining the company’s visual identity, positioning, and messaging. By optimising paid media and influencer marketing efforts, I reduced CAC by 50% while improving overall marketing efficiency, saving 30% in budget costs.
As Fractional CMO at Relltek, I led a strategic rebrand, refining their messaging and positioning to strengthen market presence. I also opened new digital channels to drive sales of their reseller products, expanding reach and boosting revenue. These efforts helped align Relltek's marketing with business goals, connecting more effectively with key industry decision-makers.
Role
Head of Digital Marketing
Client
Travelport
Industry
Travel Tech
Established a Centre of Excellence in digital marketing, introducing agile processes, performance-driven strategies. This shift helped modernise the marketing function and drive impactful digital campaigns across global markets. Additionally, I supported the rebranding of the $4bn organization, driving bold, disruptive messaging and campaigns, including the Travelport Disk and "7 Wonders in 7 Days," which broke a Guinness World Record and elevated the brand’s global presence.