For the last 15 years, I’ve had a fun and varied career through music, TV, digital marketing and the corporate world. I started in production houses and artist management, but my love for digital led me to pursue marketing in all its glory back in 2012. Since then, I’ve had the chance to work with everything from scrappy startups to global giants like IBM and Thomson Reuters, helping them cut through the noise and stand out in competitive markets.

I don’t do ‘business as usual.’ Whether it’s leading a rebrand or building growth engines from scratch, I’m all about shaking things up and finding smarter ways to drive results. I love the challenge of simplifying complex problems, cutting through the BS often pedalled by marketers and delivering strategies that actually make an impact.

When I’m not working, I love the outdoors and adventure. Been skiing since I was 3 years old, recently got into scuba diving and every year I try pushing myself with some kind of challenge, whether it is triathlons, the 3 peaks or the 100k hike I did last year in 23 hours. I live by one core belief: the only things you can control in life are your mindset and your effort. Put your energy into what matters, stay positive, and you can achieve just about anything.

It sounds corny and unbelievable, but I love helping people, that is what I get a real kick out of. I go to rehabs and prisons to help young men around addiction, work as a governor at my kids’ schools, volunteer on helplines and give up 2 hours every Friday to give free marketing consultancy to companies that need it.